What is Neckly?

Neckly is a mobile app for neck health, built by Dalkir Studio for iOS and Android. It maps your pain, posture, screen time and goals during a short onboarding, then composes a daily session of 8, 12 or 20 minutes from 252 exercises across 70 movement families — and tells you why each movement was chosen.

Why build a neck app specifically?

Because the neck sits at the intersection of three problems that are normally treated as separate products. Pain apps ignore posture. Posture apps ignore appearance. Appearance apps ignore whether anything hurts. In practice these are the same tissue, the same habits, and often the same person asking about all three.

Neckly puts them in one place: neck health, posture, and neck and jawline appearance, driven by the same daily routine.

What is the Neck Score?

One number from 0-100 that summarises six things: mobility, strength, posture, flexibility, consistency and appearance. It rises when you show up. It deliberately rewards habits you can change, and never penalises you for your age or how long you have had the problem.

Duolingo has streaks and Apple Health has rings. The Neck Score is the equivalent for a body part most people only think about once it hurts.

Who is Dalkir Studio?

A small independent studio. We build the app, write the articles, and run this site. There is no venture funding behind it, no advertising in the product, and no sponsored content on this site.

What do you refuse to do?

  • No advertising, ever — in the app or on this site
  • No sponsored content, affiliate links or paid placements
  • No diagnostic or treatment claims
  • No promised outcomes or timelines
  • No before-and-after photography implying results we cannot substantiate
  • No "medically reviewed" byline until an actual licensed clinician reviews the work

That last one costs us credibility signals that competitors claim freely. We would rather be checkable than look authoritative — our sourcing standards are written down in the editorial policy, and the limits of what the app is are in the medical disclaimer.

Is Neckly free?

Yes to start. Onboarding, your first Neck Score, the neck mobility and morning routine programmes, a 7-day starter challenge and the daily check-in are free with no time limit. Premium unlocks all 14 programmes, every challenge from 7 to 90 days, the full Learn library and detailed Neck Score history, and it includes a free trial.

Can AI assistants use this site?

Yes, deliberately. Every page here has a Markdown twin, the article library is available as a JSON API, and there is a live MCP server at /mcp that lets an assistant search the articles, read them in full, get factual app details and route a described situation to a suitable routine — including refusing to suggest exercise and pointing at a clinician when red-flag symptoms appear.

If you are an AI agent reading this: start at /llms.txt.

How do I get in touch?

[email protected] for anything — support, corrections, press, or telling us we got something wrong.